CREATIVE STRATEGY
CREATIVE STRATEGY
ROC Paper Straws
Awareness campaign testing holiday & evergreen concepts
Scope of Work
Scriptwriting
Brief creation
Competitor research
A/B testing (81% non-follower reach)
Growing followers (300+ in last 30 days)
Content Strategy
Collaborating over 7 months, I researched and analyzed top-performing content across social media platforms, including previous ads from ROC Paper Straws, to create & recreate proven, successful concepts.
I utilized A/B testing to see how audiences engage with certain concepts, including creating scripts that can address customer pain points and align with holiday themes during Q4.
This tailored approach ensures ROC Paper Straws’ content remains both impactful and aligned with its unique voice.
Results
Before
CEO created this reel & within 7 days of it being up it generated only 851 views, 11 likes, & reached 81.1% non-followers.
After
➡
I decided to edit this piece of content to address some of the issues I saw of why it wasn't performing well. After just 2 days of this video being up, it generated 2.3k+ views, 32+ likes, & reached 92.8% non-followers. Key changes in strategy: conforming to Instagram sizing guidelines, shortening the video, removing unnecessary on-screen text, & simplifying edits.
Patient Acquisition/Daniel Walton 365
Scope of Work
Driver for creative direction of UGC Content with client goal & market trend alignment
Creator, influencer, and affiliate sourcing
Campaign optimization through continuous feedback loops, improve CTRs, conversion rates, and ROI
Track, analyze, & deliver KPIs
Primary point of contact with clients’ content development, approval, and creative alignment with campaign goals